Cocon - Corporate Social Media Platform
Cocon is a multi-tenant SaaS platform built for mid-sized companies and enterprises to streamline their social media content creation. The platform integrates AI services for caption generation, auto-fill, and image tagging, while providing a full social publishing pipeline via Ayrshare integration. Built on Laravel 11 and Vue 3 with subdomain-based multi-tenancy, Redis-backed queues via Laravel Horizon, and a custom theming system — all running in a Docker-based infrastructure.
Project Details
My Role
Senior Full-Stack Engineer
Duration
Ongoing
Team Size
5 developers
Status
Production
Technologies
LaravelVue.jsPHP 8.3OpenAIRedisLaravel HorizonDocker
Key Features
- ▸AI-powered caption generation and copywriting assistance
- ▸Brand-compliant social media post creation in seconds
- ▸Multi-tenant architecture with subdomain routing and company scoping
- ▸Social publishing pipeline across multiple platforms via Ayrshare
- ▸Live preview for creative selection and format switching
- ▸AI image tagging and auto-fill for rapid content production
- ▸Analytics and reporting dashboard per tenant
- ▸Redis-backed queue workers for posts, analytics, and image processing
Results & Impact
- ✓Platform live and serving enterprise clients including automotive dealerships, digital agencies, and logistics companies
- ✓Achieved up to 70% reduction in content creation costs for clients
- ✓Scalable multi-tenant architecture supporting rapid onboarding of new companies
- ✓AI-assisted workflows cut social media post production time from hours to seconds
Challenges
- ⚡Building a robust multi-tenant system with per-company subdomain routing and data isolation
- ⚡Integrating multiple AI providers for real-time caption generation and image tagging at scale
- ⚡Designing a flexible theming system supporting per-tenant corporate identity compliance
- ⚡Managing complex queue workloads across posts, screenshots, analytics, and image tagging
Solutions
- 💡Implemented company-scoping middleware with subdomain-based tenant resolution across all API and web routes
- 💡Integrated OpenAI services as isolated service classes with fallback handling and queue-based processing
- 💡Built a multi-entry Laravel Mix frontend with a dynamic theme system driven by tenant configuration
- 💡Structured dedicated queue workers per domain (emails, posts, analytics, screenshotter, image-tagging) via Laravel Horizon
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